Following this deal, the brand has been labelled as the principal partner of the ISL team for the forthcoming season. The team disclosed the agreement on its social media accounts, saying, “Let’s welcome our new principal partner, @1xBatSporting”
As part of the agreement, the brand’s emblem will be prominently featured on the front of the shirt.
Under the leadership of head coach Juan Ferrando, MBSG claimed the ISL 2022–23 Cup. After defeating Gokulam Kerala in the club playoff, MBSG also earned a spot in the AFC Cup group stage. More recently, MBSG also won the Durand Cup 2023 after defeating their bitter rivals, East Bengal FC. The Mariners have had some successful recent months, and they will enter the new campaign with a highly upbeat attitude.
The defending ISL title side will commence its journey against ISL debutants Punjab FC on September 23.