Brentford Football Club have announced a landmark partnership with Moët Hennessy UK, appointing the global luxury group as the official champagne partner of the Gtech Community Stadium.
The deal brings some of the world’s most prestigious champagne houses, including Moët & Chandon and Dom Pérignon, into Brentford’s hospitality experience. Fans and corporate guests will now be able to enjoy Moët & Chandon Brut Impérial, served both by the glass and by the bottle across the stadium’s premium suites and event spaces.
The partnership goes beyond product integration. Moët Hennessy will deliver specialist training for Brentford’s hospitality and stadium teams, ensuring a consistently premium standard of service and reinforcing the club’s ambition to provide unforgettable matchday and event experiences.
Fran Jones, Commercial Director at Brentford FC, expressed excitement over the partnership and said, “We are delighted to welcome Moët Hennessy as a club partner. This collaboration is centred on elevating the matchday and event experience at Gtech Community Stadium. Moët Hennessy’s reputation for excellence perfectly aligns with our commitment to delivering unforgettable experiences, and this partnership will help us ensure our fans and guests enjoy the very best products when they visit.”
The partnership underlines Brentford’s growing commercial strength in the Premier League, where the Bees are increasingly attracting global and domestic brands. Recent additions to the club’s portfolio include Strider Technologies, Asahi UK, One Water, PensionBee, Cynergy Bank, Indeed, Cazoo, and Joma Sport, a reflection of Brentford’s rising profile both on and off the pitch.
Brentford capped last season with a top-half Premier League finish (10th place). This campaign opened with a setback at Nottingham Forest, but the Bees quickly rebounded with a home victory against Aston Villa. Their immediate schedule features a Carabao Cup clash with Bournemouth before resuming league action against Sunderland.
With Moët Hennessy now on board, matchdays at the Gtech Community Stadium will carry an added touch of luxury, merging top-flight football with the refinement and heritage of one of the world’s most iconic champagne portfolios.
