Formula 1 and Moët & Chandon have announced a 10-year partnership, marking the champagne house’s return as the official champagne of F1 starting in 2025.
This rekindles a long-standing relationship between the two iconic brands, known for their shared values of excellence, innovation, and creating memorable moments.
Moët & Chandon’s history with F1 dates back to 1966, with previous stints as the official champagne from 1966 to 1999 and again in 2020. The renewed partnership emphasizes the prestige and excitement associated with both F1 and the iconic champagne.
A key element of the agreement is Moët & Chandon’s title sponsorship of the Belgian Grand Prix in July 2025. The Spa-Francorchamps circuit, located near France’s Champagne region, provides an ideal setting for this collaboration.
Commenting on the alliance, Stefano Domenicali, President & CEO of Formula 1, said, “The tradition of toasting on the podium is one of the most iconic moments in our sport and we are thrilled to welcome once again Moët & Chandon as the Official Champagne of Formula 1. This partnership celebrates the history, emotion and excellence that bind Formula 1 and Moët & Chandon, in a perfect union of performance and refinement in a truly special year that sees us celebrate our 75th anniversary. The return of Moët & Chandon to the podium strengthens further the bond of our innovative partnership with LVMH and we cannot wait to toast this extraordinary collaboration together.”
Sibylle Scherer, CEO and President of Moët & Chandon, added, “We are honoured and excited to return as the Official Champagne of Formula 1, celebrating a shared history of collective triumph and dedication since the 1950s. We honour the extraordinary teamwork, the unlimited precision, and the pursuit of excellence that drive both motorsport and our craft. This partnership is a tribute to the unity and shared achievements of inspiring drivers, their devoted teams, and the global community that rallies behind them. As Moët & Chandon takes its place on the podium once again, we proudly continue to craft moments of celebration that belong to everyone committed to this incredible journey.”
The partnership promises to enhance the Formula 1 experience, combining the excitement of racing with the luxury of the prestigious champagne.
Moët & Chandon, synonymous with success and glamour since 1743, has a history of association with legendary F1 champions, including Sir Jackie Stewart, Ayrton Senna, Niki Lauda, Alain Prost, Mika Häkkinen, and Michael Schumacher.
Starting in 2025, the top three drivers and the winning constructor will celebrate their achievements on the podium with Moët & Chandon, continuing the tradition of celebrating victory with champagne.