Mobilla has appointed Shivam Dube as its brand ambassador, in a move that signals a sharper push towards brand-led growth for the Indian mobile accessories and power solutions company.
The partnership places the Indian all-rounder at the centre of Mobilla’s upcoming campaigns, anchored around performance, reliability, and everyday usability. Best known for its portfolio of power banks, chargers, cables, and audio products, the brand is now looking to reposition itself from a largely functional, distribution-driven business into a more aspirational, consumer-facing player.
Speaking on the association, Jignesh Shah, Co-Founder, Mobilla, said, “At Mobilla, we have always believed in building products that deliver consistently in moments that matter. Shivam represents that same spirit—focused, dependable, and always ready to perform when it counts. This partnership is not just about visibility; it’s about aligning with a mindset of growth as we take Mobilla to the next level.”
Hetal Shah, Co-Founder, Mobilla, added, “For us, this moment is deeply special. Launching Shivam as the face of Mobilla on April 16, 2026, makes it even more meaningful personally and professionally. As a brand, we are entering a new chapter stronger, sharper, and more ambitious. Shivam’s journey and energy resonate with our vision of ‘Har Pal Ke Liye’ being present and reliable in every moment that matters.”
Shivam Dube continued, “I’m excited to be associated with Mobilla, a brand that stands for reliability and performance. In cricket, just like in life, consistency and trust make all the difference. Mobilla’s approach towards building durable and dependable products aligns with my own values, and I look forward to this journey together.”
The choice of Dube points to a deliberate strategy. Rather than investing in a top-tier superstar, Mobilla has opted for a cricketer whose profile is built on reliability and recent on-field visibility, offering a stronger value-to-impact ratio in a highly competitive endorsement market. Dube is currently representing Chennai Super Kings in the ongoing Indian Premier League season.
Beyond marketing, the partnership is expected to support broader ambitions across offline retail expansion and digital engagement, while also paving the way for a more premium, lifestyle-oriented product mix. The deal reflects a wider shift across India’s consumer electronics sector, where brands are increasingly turning to cricket to drive recall, emotional connection, and differentiation in a crowded, low-loyalty market.
