MLS lands sponsorship extension with Adidas

Adidas will continue to serve as the league, its clubs, and youth academies' official supplier as part of the comprehensive deal.

The Major League Soccer (MLS) has announced a new multi-year extension with the German sportswear giant, Adidas.

Adidas will continue to serve as the league, its clubs, and youth academies’ official supplier as part of the comprehensive deal. Adidas will increase important development initiatives with MLS NEXT Pro and MLS NEXT in order to support this collaborative venture.

The two organisations will once again work together to advance football culture and communities while advancing the sport. In order to empower, support, and excite the coming generations of players and fans in advance of the FIFA World Cup 2026 and to ensure a legacy beyond it, MLS and Adidas will together launch innovative inclusive initiatives.

In accordance with the extended contract, Adidas will continue to serve as the league’s official sponsor, footwear supplier, and apparel supplier. It will also honour the top youth soccer players by serving as the presenting partner of the MLS NEXT Golden Ball (MVP) and MLS NEXT Best XI awards. The official match ball for all MLS properties, including MLS NEXT Pro and MLS NEXT, will be provided as well by Adidas.

Furthermore, the German-based company will also continue to supply MLS Clubs with all jerseys, footwear, training equipment, and sideline items. The new deal includes increased funding for community engagement and youth development.

MLS Commissioner, Don Garber, commented, “We are so pleased to extend our partnership with Adidas, the leading soccer brand in the world. Adidas had been helping to drive the popularity of MLS and the sport of soccer in North America for generations and we look forward to working closely with them to accelerate our growth leading into and following the 2026 FIFA World Cup.”

The MLS and Adidas partnership was established in 1996, the year the league was founded. Adidas has become the most well-known name in football courtesy of its dedication to enhancing the sport. The alliance with MLS is a part of Adidas’ global soccer presence, which also includes some of Europe’s most illustrious clubs.

Adidas, CEO, Bjørn Gulden, said, “We are very proud to be extending our partnership with Major League Soccer. It is incredible to see the growth and success of the League and soccer in North America and the work that has been done. Soccer is an important part of our history and who we are at Adidas. We are committed to helping grow the game and could not be more excited as we approach the 2026 World Cup hosted by the U.S., Canada and Mexico.”

Related Articles

Latest Articles