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MLS clubs announce Socios.com as official fan loyalty partner

Socios.com aims to establish a unique community for MLS fans to celebrate their enthusiasm for the game and win once-in-a-lifetime experiences.

Socios.com, a next-generation fan engagement and incentives firm, has signed a multi-year cooperation arrangement with Major League Soccer (MLS), making it an official partner of the league. Socios.com has partnered with 26 MLS teams to provide fan interaction experiences and prizes.

Socios.com aims to establish a unique community for MLS fans to celebrate their enthusiasm for the game and win once-in-a-lifetime experiences. Fans will be able to win rewards for making appropriate match predictions and correctly answering questions, according to MLS.

The Socios.com-MLS relationship aims at forging a closer connection with fans and the league’s growth on and off the field, thanks to a common goal of harnessing next-generation technology coupled with progressive experiences.

The only clubs that did not collaborate with Socios.com are Charlotte FC (CLTFC) and DC United (DCU).

“At Major League Soccer, our Emerging Ventures team is always looking for ways to apply the latest technology to provide North America’s youngest and most tech-savvy fans with new opportunities to be connected in a significant way to our players and clubs,” commented Chris Schlosser, Major League Soccer, SVP of Emerging Ventures. “We’re excited to continue our progressive approach to blockchain technology at MLS with Socios.com.”

“Joining forces with MLS to explore what the best iteration of our blockchain-based fan engagement product will become is truly exciting,” stated Max Rabinovitch, Socios.com’s Chief Strategy Officer. “This partnership is going to have far-reaching positive impacts on our evolution and shed light on what the Socios fan engagement universe on the blockchain can be as a whole. MLS is the perfect home to begin that educational journey in North America.”

Socios.com had announced arrangements with 13 National Football League (NFL) teams last month.

In the future, the arrangement will also allow Socios.com and MLS to collaborate on additional fan interaction solutions.

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