MLB names Zoom Workplace as presenting partner for 2024 London Series

Zoom's logo will be seen by millions of people globally owing to its placement on each club's batting helmets, TV-visible signage, and more.

The professional US baseball tournament, Major League Baseball (MLB) has developed a partnership with Zoom Workplace for the 2024 London Series, a two-game series between New York Mets and Philadelphia Phillies.

As part of the deal, Zoom Workplace has been named the presenting partner for the big contest which will be held on June 8–9, 2024, at London Stadium.

After the first series between Boston Red Sox and New York Yankees, which took place on June 29–30, 2019, and the 2023 two-game series between Chicago Cubs and St. Louis Cardinals, MLB will play its third series in London with this rivalry.

The 2024 London Series presented by Zoom Workplace is part of the MLB World Tour, an important series of games that introduce MLB teams and players to the competition’s worldwide fan base. The MLB World Tour is MLB and the MLBPA’s annual international play schedule, with regular season and exhibition matches played in Asia, Europe, and Latin America.

Through the expanded partnership with MLB, Zoom will have access to more worldwide marketing resources to raise awareness of the recently introduced Zoom Workplace, its AI-powered collaboration platform. The platform helps businesses reimagine teamwork by enhancing employee engagement, streamlining communications, maximising in-person time, and boosting productivity across flexible work schedules.

Additionally, Zoom’s logo will be seen by millions of people globally owing to its placement on each club’s batting helmets, TV-visible signage, integrations in national broadcasts, and signage both inside and outside London Stadium.

Prior to the 2023 season, Zoom and MLB signed a multi-year global sponsorship deal that made Zoom the league’s official presenting partner for replay reviews. With this broadened marketing agreement, Zoom Workplace will now be prominently featured in all ancillary events leading up to the weekend series, providing visibility for the brand, and will be integrated into all activation and advertising assets surrounding the historic games in the capital city of the United Kingdom.

Ben Torres Ezrick, head of brand marketing at Zoom, commented, “Zoom is honored to be the presenting partner of the 2024 London Series. We share a passion with MLB for bringing people together and fostering connection – whether that is through the love of baseball or boosting teamwork and collaboration with Zoom Workplace.We look forward to the rest of the 2024 MLB season and are excited to see the growth of our partnership.”

Uzma Rawn, MLB Senior Vice President, Global Corporate Partnerships, said, “Baseball has always enjoyed a global following but MLB has experienced tremendous growth in our international popularity thanks to our grassroots efforts and strategically increased number of series played abroad. This important commitment to the London Series from Zoom shows the value that our international events hold and how much they continue to grow.”

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