The US-based baseball tournament, the Major League Baseball (MLB) has announced a multi-year pact with the hardware retailers’ co-operative, Ace Hardware.
Per the association, the MLB has named the Illinois-based company its official hardware and home improvement retail partner. In this three-year arrangement, the brand will have its logo featured throughout the virtual signage and branded content during matches that are available nationally via television and OTT. The two parties involved will also enhance their pact via social media handles. Ace will also be utilising this development to highlight its products and offerings.
“We’re excited to partner with Ace Hardware, another iconic American brand whose impact has been felt by consumers around the country,” said Uzma Rawn Dowler, MLB Chief Marketing Officer & Senior Vice President, Global Corporate Partnerships. “Ace’s commitment to convenience, quality and service within their local communities aligns perfectly with the values of our league and the passion of our fans.”
“Ace and baseball have always been about more than just hardware or home runs,” said Kim Lefko, Chief Marketing Officer at Ace Hardware. “For over a century, both Major League Baseball and Ace Hardware have been rooted in tradition, signaling the start of spring, bringing people together, and celebrating the spirit of community and family. That’s what makes this partnership with Major League Baseball such a natural fit.”
Ace Hardware was founded on October 25, 1924, in Chicago, Illinois, United States. The entity is headquartered in Oak Brook and was founded by William Stauber, Frank Burke, Richard Hesse, E. Gunnard Lindquist, and Oscar Fisher. John Venhuizen has been the company’s CEO since April 1, 2013. As of 2022, the American company has 12,500 employees and is in more than 5,700 locations.
