The Tokyo Olympics silver medalist, Saikhom Mirabai Chanu has joined forces with Star Cement, a leading cement brand in Northeast India, in a strategic partnership.
This collaboration is aimed at leveraging Mirabai’s inspiring journey to motivate individuals and relentlessly pursue their dreams.
Mirabai Chanu’s rise from a small village in Manipur to the pinnacle of Olympic glory is a testament to her extraordinary grit and resilience. Her story resonates deeply with the nation, and Star Cement recognizes the perfect alignment between her unwavering dedication and the brand’s core values.
Pradeep Purohit, Chief Operating Officer of Star Cement, expressed his delight, “We are ecstatic to welcome Mirabai Chanu as the face of our new campaign. Her unwavering dedication, relentless perseverance, and inspiring success story perfectly align with the ethos of Star Cement. We believe that this partnership will not only elevate our brand image but also inspire millions across the region to strive for excellence in their own endeavours. Mirabai Chanu’s incredible journey from her roots in Manipur to achieving global recognition is nothing short of inspiring. Her story of resilience and triumph mirrors the values we uphold at Star Cement.”
Mirabai Chanu, added, “I am deeply honoured to be associated with Star Cement, a brand that symbolises strength and reliability. Through this campaign, I aspire to motivate people to build their dreams with the same determination and hard work that has been the cornerstone of my journey. Together, we can construct a stronger and more resilient future.”
The upcoming television commercial, featuring Mirabai Chanu, is already shot and will be launched across multiple platforms in the coming weeks. The campaign focuses on core themes of resilience, determination, and collective efforts towards a brighter future.
IOS Sports & Entertainment, the management agency representing Mirabai Chanu, played a key role in facilitating this high-profile collaboration.
Star Cement Limited is a leading cement company in Northeast India, known for its high-quality products and fair pricing. The brand has established a strong presence in the Indian construction industry with a 5.7 MTPA production capacity across three strategically located plants.
A powerhouse in Indian sports and entertainment management, IOS Sports & Entertainment was established in Delhi in 2005. The agency manages a diverse portfolio of iconic athletes and prestigious sporting organizations.
Mirabai Chanu, the Tokyo Olympics silver medalist, aims to clinch gold in the Women’s 49kg category at the Paris Olympics. Her event is scheduled for August 7 from 11 PM onwards, live on Sports18 and JioCinema.