The new TechFit Period Proof tights from Adidas are designed to help a lot of female athletes to dedicate and train themselves in sports. They feature an absorbent layer that will help prevent leaks when worn with a tampon or pad.
Through their research, Adidas discovered that teenage girls are dropping from sports at a frightening rate. The renowned brand then set out to develop a product that would help girls stay active throughout their cycle by giving them an extra layer of protection.
By means of new Adidas Flow Shield technology, the tights have a set of porous layers and a membrane that help defend against leaks, giving athletes additional confidence whilst training through their period. A wicking layer, absorbing layer, and leak-resistant layer work together to deliver protection, whilst an attachment frame holds each layer together and keeps the tights in place.
This is indeed a great innovation from the top-class brand to break the prohibition of women not being able to train themselves because of this particular taboo and are often seen leaving sports because of the same reason.
Speaking about the new campaign launch, Sunil Gupta, Senior Director, Brand Adidas, India said “It is our commitment to revolutionize our product offering and services to better support the needs of our diverse women community. Our ambition with this product is to keep women in sport by giving them the confidence to train during their period”
Enthusiastic about the launch campaign, Mirabai said, “I’m thrilled to see the products which will help girls break barriers and be in action. The desire to stay in play no matter what the situation has always been my priority. Seeing these product innovations from Adidas, I feel confident that we will help girls all over the world to stay in sports.”