Minor League Cricket (MiLC), the premier developmental league for cricket in the United States, has announced a new partnership with YASH Technologies, a global leader in digital transformation services.
This collaboration has marked a significant milestone for MiLC as it aims to expand the reach of cricket in the US and provide a world-class experience for fans and players alike.
As the presenting partner of MiLC, YASH Technologies will play a pivotal role in supporting the league’s growth and development. The company’s expertise in technology and innovation will be instrumental in enhancing MiLC’s operations, improving fan engagement, and providing a platform for aspiring cricketers to showcase their talent.
Commenting on the occasion, Zubin Surkari, Tournament Director of Minor League Cricket, said, “We are excited to welcome YASH Technologies as our Presenting Partner. Their commitment to innovation and excellence aligns perfectly with our mission to foster talent and grow cricket in the United States. This partnership will enable us to reach new heights and provide our players an even better talent development pipeline.”
Harsh Baheti, Assistant Vice President, YASH Technologies, added, “YASH is passionate about sports, especially Cricket, as the values of teamwork, respect, Integrity, and innovation resonate deeply with our approach to business. We are deeply invested in the growth and development of cricket in the US, and partnering with Minor League Cricket strengthens our commitment to ushering in the next generation of cricketing talent here while providing them a platform to showcase excellence. We are excited to be part of this transformative journey and look forward to a thrilling season ahead.”
The partnership between MiLC and YASH Technologies sees the latter prominently featured in all major league events, including matches, promotions, and media coverage. This increased visibility will help to raise awareness of both MiLC and the sport of cricket in the US.
YASH Technologies is a global leader in digital transformation services. With a focus on delivering value-driven solutions, YASH helps its clients reimagine their businesses and drive innovation. The company offers a wide range of services, including strategic advisory, technology consulting, and digital transformation.
Minor League Cricket is a semi-professional cricket tournament that features the top domestic talent in the United States. With over 20 teams and 100 matches, MiLC provides a platform for aspiring cricketers to showcase their skills and develop their potential. The league is dedicated to growing the sport of cricket in the US and inspiring the next generation of talent.