The National Basketball Association’s (NBA) Minnesota Timberwolves have sealed a multi-year partnership with the digital security firm Aura.
The deal witnesses Aura being the franchise’s official jersey patch partner. The brand has also been called the official digital security provider of the Timberwolves in a deal that comprises the title of season presenting partner, as well as in-arena and on-court signage.
Moreover, Timberwolves employees, as well as staff employed at the Women’s National Basketball Association’s (WNBA) Minnesota Lynx, will have the opportunity to elect Aura as a digital wellness benefit, providing defence against digital crime and financial loss.
Timberwolves guard Anthony Edwards will also assist as an exclusive brand ambassador for Aura.
In June 2020, the franchise appointed Excel Sports Management to provide a new jersey patch sponsor after the team’s three-year contract with Fitbit, allegedly worth US$3 million per season, perished at the end of the 2019/20 season.
“Timberwolves fans know that every win is fueled by strong, proactive defense. Today, with nearly every aspect of our lives digitally connected, we need to protect ourselves and our families from digital crime with the always-on defensive energy of a full-court press,” said Hari Ravichandran, founder, and chief executive of Aura.
“As official digital security provider of the Timberwolves, Aura is joining this community’s defensive team, and we look forward to promoting simple, always-on digital defense in the Twin Cities.”
Ethan Casson, Timberwolves and Lynx chief executive, added: “This partnership speaks to each of our organization’s commitments to innovation, inclusion, and a safe digital experience.”
“As an early adopter of mobile ticketing and a completely contactless arena experience, we continue to emphasize tech initiatives and collaboration with forward-thinking partners. Aura was a natural fit.”