Major National Basketball Association (NBA) franchise Milwaukee Bucks have inked a unique partnership deal with Science in Sport. The brand is popular for its well-known sports science provisions.
The agreement will witness SiS supply numerous health products and is believed to be have termed as an official vitamin and supplement partner of the club.
In this association with the Bucks’ best-in-class performance team, which is headed by Vice President of Performance, Troy Flanagan, SiS will assist the NBA team through their Performance Solutions model. This model will permit for wide-ranging research and knowledge projects to clarify the NBA athlete and the construction of player-specific custom products, including vitamins & supplements, curated by SiS and Bucks team nutritionists.
SiS is the only brand globally to hold both Informed Sport and Informed Manufacturer certification, which means their products undergo the most extensive banned substance testing in the world for professional athletes.
Being the only global brand to hold the two certifications, the products of SiS endure the most extensive banned substance taxing in the world for professional athletes.
“Our Performance Solutions model is built on a science-led approach that is the heart and soul of everything we do,” said Science in Sports Chief Marketing Officer Ashley Read. “We’ve built a reputation in sport for being best in class, from our science and innovation and product superiority, right through to substance testing; our new partnership with Milwaukee Bucks is testament to that. We’re proud to start our partnership and look forward to fueling many more championships.”
“We’re thrilled to be the first NBA team to partner with Science in Sport and to bring their innovative nutrition products and research to our sports science team,” said Bucks Chief Business Development & Strategy Officer Matt Pazaras. “In searching for a vitamins and supplements partner it became clear that SiS would be a perfect fit. We look forward to tipping off our partnership with them this week as the 2021-22 season gets underway.”
Bucks are the first NBA franchise to come up with such a unique agreement and also the first to partner with this brand. SiS is headquartered in London and works with proficient teams and athletes across the globe, comprising more than 100 professional football clubs worldwide. The deal will also contain assets across all Bucks digital platforms and in-arena signage at Fiserv Forum to spread across the fans globally.