The EFL Championship team, Millwall FC have inked a sponsorship agreement with Nutrition X, a leading sports nutrition brand.
With this deal, the brand has become the unit’s nutrition and supplement partner for the 2024-25 season.
The brand has won several accolades and has partnerships in place with numerous EFL clubs as well as teams from other sports such as rugby and cricket.
As part of this deal, Millwall’s players will receive a variety of premium items such as energy gels, pre-workout supplements, and whey proteins for post-game recovery. Along with this, Nutrition X will also collaborate with the club’s strength and conditioning team to provide customised nutritional guidance to the squad.
Millwall Chief Commercial Officer, Luke Wilson, said, “We are excited to welcome Nutrition X onboard as an Official Club Partner. They have a fantastic range of high-quality and fully informed-sport accredited products which will support a wide range of the teams’ nutritional requirements across the season. Paired with their bespoke and expert-led consultancy services we feel they will provide excellent support to help the players achieve their peak potential across the season.”
James Barham, Club Partnerships at Nutrition X, said, “We are delighted to be officially partnered with Millwall going into this season. At Nutrition X, we work specifically within elite sport, trying to better performance for our athletes with every aspect of our brand. Having supplied the club over the past few seasons, it is great to be able to formalise the relationship for the 2024/25 campaign. We look forward to working closely with Laurence [Bloom], Perry [Blanchette] and the performance department to ensure players across the whole club are supported through safe supplementation.
“Equally important to Nutrition X is the education of supplement use, reinforcing messages from staff how to maintain a food-first approach, which will support well-being on and off the pitch. We are excited to fuel this prestigious club!”
Recently, the club also onboarded Eureka Solutions as the official business management software supplier.