The EFL Championship team, Millwall FC have inked a sponsorship agreement with a brokerage firm, FXD Capital.
With this deal, the brand has became the club’s official sleeve and banking & deposit partner for the 2025-26 season.
FXD Capital is a London-based brokerage firm led by professionals with decades of cash management experience. Working with corporations, charities, and non-bank entities to protect clients’ money and assist depositors get the most out of their cash holdings. FXD does this by assisting their treasury and finance departments in improving the efficiency of retaining surplus cash, from diversifying counterparty risk to increasing liquidity and maximising profits. This access and knowledge allows depositors to obtain access to a greater selection of institutions and solutions than would otherwise be available, allowing them to make more informed decisions and assure competitive rates within their pre-determined investment strategy or counterparty and risk requirements.
All Sky Bet Championship and Cup fixtures will have FXD branding on The Lions’ sleeve, including home, away, and third shirts.
Fans will be able to put their branding to any new replica jerseys purchased in the Lions Store or online at no additional cost.
Luke Wilson, Millwall’s Chief Commercial Officer, commented, “We are delighted to be welcoming FXD on board as our Sleeve and Banking Deposit Partner. Their extensive network allows companies to access a huge variety of rates and they are a real leader in their field. We’re delighted to have their support from next season and look forward to working with Chris and the team to support their business goals moving forward.”
Chris Huddleston, CEO of FXD Capital, said, “We are thrilled to partner with Millwall FC as their Official Banking Deposit Partner for the upcoming season. This collaboration marks an exciting step forward for FXD Capital as we continue to expand our presence within the sporting world. We’re proud to support Millwall and look forward to being welcomed at The Den while building a strong relationship with the club, its partners and its supporters.”
