The EFL Championship team, Millwall FC have inked a sponsorship agreement with an isotonic sports drink brand, Carabao SPORT.
Per the pact, the brand has been named the club’s official sports drink partner for the 2024–25 season.
The renowned energy drink company will provide the first team with Carabao SPORT, a reduced-calorie isotonic sports drink, before, during, and after matches, in addition to during weekly training sessions.
Carabao SPORT, available in orange and mixed berry flavours, is Informed Sport-certified for elite athletes.
John Luck, CMO of Intercarabao, said, “Everyone here at Carabao is delighted to be partnering with Millwall Football Club. We are looking forward to hydrating the team and their fans in what we hope will be a successful campaign for The Lions. Carabao SPORT is a uniquely formulated carbohydrate-electrolyte drink designed to contribute to the maintenance of endurance performance and enhance hydration during prolonged exercise – so it’s perfect for the long season ahead!”
Luke Wilson, Chief Commercial Officer at Millwall FC, said, “We’re very happy to be partnering with Carabao ahead of the new season. Since launching in the UK, they have rapidly risen to become one of the leading brands in the market, with a high-quality product range and a strong commitment to supporting football across the EFL. We’re looking forward to being an integral part of the next phase of their continued growth as they join our growing family of commercial partners, helping support the next phase of the club’s development.”
Previously, the unit also developed a partnership with the global payments enabler, MyGuava.
