MIGU, the dynamic digital content subsidiary of China Mobile Communications Group Co., has been announced as the official broadcaster for the highly anticipated FIFA Club World Cup 2025 in China PR.
This landmark partnership will deliver comprehensive and immersive coverage of the expanded 32-team tournament to a vast audience of football enthusiasts across the nation.
The significance of this collaboration for the growth and accessibility of global football in China was highlighted at a special announcement event. The event was honoured by the presence of key representatives from both MIGU and FIFA, alongside esteemed football legends Esteban Cambiasso and Sun Ji-Hai, underscoring the mutual commitment to elevate the tournament’s profile in the region.
Under the terms of the agreement, MIGU will provide live and exclusive coverage of all 63 matches of the revamped FIFA Club World Cup 2025, scheduled to be held in the United States from June 14 to July 13, 2025. This extensive broadcast commitment ensures that fans throughout China will have unparalleled access to every thrilling moment of the prestigious competition, which will showcase elite club teams representing all six FIFA confederations.
Going beyond traditional live match broadcasts, MIGU is dedicated to enriching the viewing experience for its audience through a multi-faceted approach. Plans include the provision of exclusive behind-the-scenes content, offering fans unique insights into the tournament, its participating teams, and its star players. This strategic initiative aims to foster a deeper connection between Chinese fans and the global spectacle of club football.
MIGU’s comprehensive coverage will be readily accessible across its diverse range of digital and broadcast platforms, empowering fans to follow their favourite teams and witness world-class football action seamlessly on their preferred devices. This partnership underscores the burgeoning appetite for international football within China and reflects FIFA’s strategic focus on engaging with this crucial and dynamic market.
The FIFA Club World Cup 2025 marks a historic milestone for the tournament, introducing an exciting new 32-team format. This expansion promises a more diverse and intensely competitive field, featuring champions and top-ranked clubs from across the globe, all vying for the coveted title of world club champion. Globally, broadcast rights for the event are held by DAZN, with Mediaset serving Italian fans, DIRECTV covering Latin America, and TNT Sports broadcasting in the US.
MIGU is a leading digital content provider and a wholly-owned subsidiary of China Mobile, offering a comprehensive suite of digital lifestyle services spanning video, music, reading, and gaming. Committed to delivering high-quality content and innovative user experiences, MIGU has established itself as a key platform for accessing entertainment and information for millions of users across China.
The Fédération Internationale de Football Association (FIFA) is the global governing body for football, futsal, and beach soccer. Founded in 1904, FIFA is responsible for the organization of major international football tournaments, most notably the FIFA World Cup. FIFA’s mission is to develop the game, touch the world, and build a better future.