Wolverhampton Wanderers Football Club have announced a partnership with Migu, a powerhouse in Chinese sports broadcasting.
This strategic move is poised to significantly enhance the club’s digital engagement and connect more deeply with its expanding fan base in China.
This pioneering collaboration sees Wolves become the first Premier League (PL) club to establish an official presence on GKer, Migu’s dynamic and rapidly growing user-generated content platform. This initiative underscores Wolves’ unwavering commitment to expanding their digital footprint within the crucial Chinese market and fostering stronger ties with their digitally savvy supporters.
By joining GKer, a vibrant ecosystem for content creators and enthusiasts spanning sports, entertainment, and culture under the Migu umbrella, Wolves aim to tap into innovative avenues for fan interaction and the delivery of bespoke content. This move signals a forward-thinking approach to engaging with a key international audience.
Li Li, Vice Chairman and General Manager of Migu Video, expressed enthusiasm about the partnership and said, “The participation of Wolves enriches the sports content ecosystem of GKer and we look forward to collaborating with Wolves to explore more cutting-edge interactive formats to provide sports fans with a more vibrant, interactive viewing experience and richer Premier League club content.”
Echoing this sentiment, Russell Jones, Wolves’ General Manager for Marketing and Commercial Growth, added, “China represents an important market in Wolves’ international strategy. We’re particularly delighted to partner with Migu and be the first Premier League club to launch an official account on this user-generated content platform. This initiative supports our ongoing commitment to developing our Chinese digital content reach and enhancing fan engagement through high-quality content.”
Wolves have diligently nurtured a strong affinity with their Chinese fanbase over several years, actively participating in events such as the Premier League Asia Trophy and establishing a robust presence across major Chinese social media platforms. Furthermore, the club’s successful esports ventures in the region highlight their commitment to engaging with diverse segments of the Chinese audience.
This strategic alliance with Migu and the launch on GKer represent the latest and most significant step in Wolves’ comprehensive strategy to deepen their connections within China. By leveraging the power of a leading digital platform, the club aims to bring the excitement of Wolves closer than ever to their passionate and growing fan base. The collaboration promises an exciting new chapter in Wolves’ international engagement efforts, offering Chinese supporters unprecedented access and opportunities for interaction with their beloved Premier League club.
Migu, a subsidiary of China Mobile, boasts extensive rights to premier global sporting events, including the English Premier League, FIFA World Cup, NBA, and the Olympic Games, making the platform an ideal and influential partner for Wolves’ outreach endeavours. This collaboration will explore novel methods of creating engaging digital content and developing interactive experiences specifically tailored to the preferences of Chinese football enthusiasts.