Midnite, the rapidly expanding UK sportsbook and casino, is set to sponsor FIFA Club World Cup 2025 programming on UK free-to-air broadcaster 5.
5 will carry 23 of the 63 matches scheduled for the first event, which will be staged in the United States and begin on Saturday, June 14th.
Notably, Midnite’s logo will be included in 5’s live match coverage and daily magazine show The Press, hosted by James Allcott and Julien Laurens, which will analyse the day’s events on the main 5 channel and streaming service, as well as YouTube highlights and social media material.
The latest collaboration builds on Midnite’s previous high-profile marketing initiatives, which include sponsorship of the 2025 World Snooker Championship and the launch of its first television advertising campaign.
The FIFA Club World Cup is set to takes place in the United States from June 14 to July 13 and will have 32 of the most successful club teams from 20 nations and each of the six international football confederations.
Chelsea FC and Manchester City will compete in the event, along with Real Madrid, Paris Saint-Germain (PSG), Inter Milan, and Bayern Munich, in addition to other European and foreign clubs such as Inter Miami CF (IMCF) and Boca Juniors.
5 will broadcast live 15 group stage matches, four round-of-16 matches, two quarterfinals, one semi-final, and the final.
Andrew Mook, Head of Brand Marketing, Midnite, said, “We’re thrilled to sponsor 5’s coverage of the FIFA Club World Cup and to bring fans even closer to the biggest football event of the summer. At Midnite, we’re all about connecting our players with the games they love and this high-profile sponsorship is a perfect way to showcase what we do best. It’s another important step in our brand exposure strategy, with plenty more exciting activities on the horizon.
“Midnite is being crafted to give sports fans the best possible betting experience, and supporting 5’s broadcast of the FIFA Club World Cup is another step in that journey. With world-class clubs on display, it’s a fantastic opportunity to celebrate the global passion for football and our dedication to innovation in the gaming space.”
Lee Sears, President International Advertising and Brand Studios, Paramount Global said, “We’re proud to bring free-to-air coverage of the FIFA Club World Cup to viewers across the UK, as we grow 5’s line-up of live sport. The tournament is set to be one of the sporting events of the summer and with most matches airing in peak time and 32 of the world’s biggest clubs involved, our new partnership with Midnite provides a fantastic opportunity for the brand to reach football fans across 5’s platforms at scale.”
