FC Barcelona, reigning champions of LALIGA, have unveiled a landmark five-season partnership with Chinese home-appliance leader Midea, which will see the company become the club’s main partner and official home appliances partner beginning with the 2026–27 campaign.
Effective July 1, 2026, Midea’s logo will appear on the left sleeve of Barça’s first-team match and training jerseys, providing the brand with global visibility across domestic and international competitions.
The partnership aligns with the club’s ongoing strategy of securing long-term collaborations with global industry leaders, strengthening its commercial portfolio at a time of financial restructuring, while offering Midea unparalleled access to the club’s extensive worldwide fan base.
Commenting on the occasion, Rafael Yuste, first Vice President of FC Barcelona, said, “It will be an honor for FC Barcelona to welcome Midea, starting from the 2026/27 season, into the great Barça family. Its leadership in the field of smart home solutions and its commitment to research and innovation are perfectly aligned with the spirit of an FC Barcelona that looks to the future. This alliance once again demonstrates the power of the Barça brand as a magnet for companies from around the world that see FC Barcelona as the best platform for their projects.”
Lewis Fu, President of Midea International Business, added, “FC Barcelona is one of the most successful clubs of all time and one of the most popular sports teams in the world. We look forward to a long partnership where Midea and FC Barcelona are the world’s No. 1 on and off the field.”
For Barcelona, the tie-up reinforces its appeal as a commercial powerhouse, adding another multinational to its roster of strategic partners. For Midea, the deal is a significant step in expanding its global footprint, particularly in Europe, by associating with one of football’s most iconic institutions.
The collaboration officially takes effect ahead of the 2026–27 season, with Midea’s emblem set to become a regular fixture on the Blaugrana shirt, a visible symbol of the fusion of sport, technology, and innovation.
Meanwhile, on the pitch, Barcelona enter the international break fourth in the league table, with two wins and one draw from their opening three fixtures. The team resumes action on September 15 against Valencia before kicking off their European campaign against Newcastle on September 19.
