Michael Jordan, Jeffrey Jordan to launch a tech venture in 2022

The tech venture will soon launch its application named

The former professional basketball player Michael Jordan and his son Jeffrey Jordan are going to launch their first tech venture, HEIR Inc. that will involve the latest blockchain and Web 3.0 Technology.

The tech venture will soon launch its application named that will build a new consumer-facing community platform. The application will enable fans to connect with the athletes on a new level. The site will have features that will allow users to get into the business aspect of things, including an entertainment studio and consumer products, rather than simply being the follower of the athlete.

The new startup recently drew the first $10 million investment in the company’s seed round led by Thrive Capital. The startup tech venture also received investment from several other organizations and investors that include Solana Ventures, Chicago Bulls guard Lonzo Ball, William Wesley, and Alexis Ohanian, a tech entrepreneur.

Fan loyalty is increasingly moving toward love for individual players rather than teams,” Gaurav Ahuja, a partner at Thrive Capital told Variety.

 “There’s an opportunity now to develop an ecosystem that enables fans to feel like insiders with the athletes they love. Heir’s ‘huddle’ provides a first-of-its-kind experience to be closer to athletes, becoming active co-owners and co-creators in the platform.

“The founders made the working of the Heir platform clear in a press conference: Athletes will sell a limited number of membership-based “seats” to fans, who will get access to digital assets and first-person NFT drops, using an exclusive Heir token built on Solana’s energy-efficient blockchain network. (NFTs, or nonfungible tokens, are used to verify ownership of unique digital content.) Supporters will have the opportunity to purchase one-time digital assets or join an athlete’s “huddle” for exclusive drops, digital goods, immersive experiences, and other perks.”

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