MI New York team up with Accenture for growth and innovation

This deal has designated Accenture as the team's principal partner and will see its logo prominently displayed on MI New York jerseys during matches and training sessions.

MI New York, the Major League Cricket (MLC) champions, have secured a significant three-year partnership with Accenture, a leading global professional services company.

This deal has designated Accenture as the team’s principal partner and will see the IT specialist’s logo prominently displayed on the team jerseys during matches and training sessions.

This strategic alliance goes beyond just branding. Accenture, a recognized leader in technology, data, and artificial intelligence (AI), will bring its expertise to fuel MI New York’s growth and optimize the team’s performance. This collaboration will involve implementing data-driven strategies and cutting-edge solutions, further enhancing MI’s existing data-centric approach to the game.

Commenting on the association, Jill Kramer, Accentureโ€™s Chief Marketing and Communications Officer, expressed, โ€œCricket is the second most popular sport in the world and this is an exciting opportunity to innovate and grow the game in the U.S. This partnership will demonstrate how technology, including data and AI, can drive new experiences for players, coaches, team and fans.โ€

Additionally, by leveraging data analytics, video analysis, and intelligent technologies, Accenture aims to empower both MI New York’s coaches and players, both on and off the field. These innovations will streamline team operations, cultivate stronger connections with American audiences, and foster deeper engagement with US youth. Ultimately, this partnership will support MI New York’s mission to develop a thriving cricket ecosystem within the United States.

Accenture, a global giant in professional services, boasts the title of the largest consulting firm by employee count. The company empowers businesses to leverage technology for success, offering a comprehensive range of services โ€“ from strategic planning and digital marketing to IT implementation and cloud solutions. With a vast clientele including numerous Fortune 500 companies, Accenture is a frontrunner in shaping the future of business through innovation.

This announcement comes ahead of the highly anticipated MLC season two, kicking off on July 6, 2024. MI New York, the defending champions, will be looking to reclaim the trophy with a star-studded roster featuring international talents like Kieron Pollard, Nicholas Pooran, Trent Boult, Rashid Khan, Kagiso Rabada, Tim David, and Dewald Brevis, alongside local heroes like Nosthush Kenjige, Shayan Jahangir, Steven Taylor and the US cricket team captain, Monank Patel. The team will face off against Seattle Orcas in the season’s opening match on July 6 at 1:00 AM IST.

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