The reigning Major League Cricket (MLC) champions, MI New York struck a partnership with Commvault, a leader in cyber resilience and data protection solutions for hybrid cloud environments.
This collaboration goes beyond standard sponsorship, aiming to engage cricket fans across the US with exciting initiatives.
As an associate partner, Commvault will leverage this partnership to connect with passionate cricket fans. Fans can look forward to exclusive watch parties, interactive contests, and even cricket clinics led by professional players. Both organisations share a commitment to community building. Tickets to MI New York matches in Dallas and Morrisville will be offered to local charities, making the thrill of cricket more accessible.
The Commvault logo will be prominently displayed on MI New York jerseys, stadium signage, and various media platforms throughout the season, boosting the software entity’s brand awareness.
Anna Griffin, Chief Market Officer at Commvault, shared her excitement, “Sponsoring the MI New York cricket team is Commvault’s opportunity to support one of the most dynamic and fast-growing sports in the world. It’s a no-brainer! This partnership not only allows us to engage with cricket fans but also reinforces our dedication to fostering community and resilience. We’re excited to share the Commvault spirit and support the MI New York team on their journey. We’re thrilled to connect with cricket fans and bring the Commvault spirit to the pitch.”
MI New York said in a statement, “MI New York is excited to team up with Commvault. This partnership is a testament to the growing appeal of cricket in the U.S. and reflects our shared commitment to excellence and developing the cricket ecosystem in America. Together, we aim to bring the excitement of cricket to new audiences and demonstrate the importance of resilience both on and off the field. We look forward to a successful season and a partnership that brings fans closer to the action.”
Commvault is a frontrunner in data protection and management software. Its solutions empower businesses to back up data, recover from incidents, and maintain data organisation across diverse systems. The software entity caters to cloud-based and on-premises storage needs, offering a versatile solution for businesses of all sizes.
This news comes on the heels of the unit announcing Accenture as its principal partner for the 2024 season.
The highly anticipated MLC season two kicks off on July 6, 2024. MI New York boast a star-studded roster of international talents like Kieron Pollard, Nicholas Pooran, Trent Boult, Rashid Khan, Kagiso Rabada, Tim David, and Dewald Brevis, alongside local heroes like Nosthush Kenjige, Shayan Jahangir, Steven Taylor, and US cricket team captain Monank Patel. Their journey begins with an opening match against Seattle Orcas on July 6 at 1:00 AM IST.