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MI Emirates extend Usha alliance for ILT20 2025

Usha International will promote fan interaction by offering special match-day prizes such as caps, bats, and jerseys through the MI Emirates platform.

The DP World International League T20 (ILT20) team, MI Emirates have announced a sponsorship extension with India’s leading consumer durables brand, Usha.

The month-long cricket spectacular, which started on January 11, has six teams competing at historic stadiums in Abu Dhabi, Dubai, and Sharjah. This cooperation extends Usha International’s 12-year relationship with the franchise, demonstrating the brand’s commitment to promote cricket and strengthening ties with fans globally.

A spokesperson for MI Emirates said, “We are thrilled to continue our association with Usha International, a partner that shares our passion for cricket and dedication to creating memorable experiences for fans. Usha’s unwavering support over the years has been integral to our journey, and we look forward to strengthening this partnership in 2025 beginning with MI Emirates.”

Komal Mehra, Head of Sports Initiatives & Associations at Usha International, said, “We’re happy to continue our long-standing association by partnering with MI Emirates for the 2025 edition of the T20 League. Together, as One Family, we share a passion for sports and sportsmanship, while strengthening connections with the global cricketing community and supporting emerging talent on their journey.”

As part of the collaboration, Usha International will promote fan interaction by offering special match-day prizes such as caps, bats, and jerseys through the MI Emirates platform. These initiatives aim to improve fan experiences and highlight Usha International’s dedication to promote cricket at all levels.

MI Emirates, led by Nicholas Pooran, have a fascinating combination of global cricketing giants like Kieron Pollard and Alzarri Joseph, as well as potential local talents such as Muhammad Waseem and Zahoor Khan.

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