Williams Racing, a storied Formula 1 team, has announced a new partnership with Mercado Libre, one of Latin America’s leading e-commerce and digital payments companies.
This collaboration has marked Mercado Libre’s entry into the high-octane world of Formula 1, expanding its global reach and aligning with Williams’ commitment to innovation and excellence.
Starting with the Azerbaijan Grand Prix, Mercado Libre’s iconic handshake logo will adorn the FW46 driven by Alex Albon and Franco Colapinto. The partnership will also feature exciting activations showcasing Mercado Libre’s signature yellow branding at select Latin American races throughout the season.
Commenting on the occasion, James Vowles, Team Principal, said, “It is fantastic to welcome Mercado Libre into Formula 1 as a partner with Williams Racing.
“Mercado Libre is one of the most important and trusted brands in Latin America, and their decision to partner with us is a demonstration of F1’s position as a truly global sport and Williams as an iconic international sporting franchise.
“As the team which secured Argentina’s last F1 win with Carlos Reutemann, and is writing a new chapter for the country with Franco at the wheel, we are proud to extend our links with a country and region that is so passionate about the sport.”
Sean Summers, CMO Mercado Libre and Executive VP Mercado Ads, added, “We are thrilled to announce our partnership with Williams and Franco Colapinto as it aligns perfectly with the growing popularity of the sport worldwide and is an amazing opportunity for Mercado Libre to connect with millions of users and fans across Latin America.
“We are excited to support the Argentine F1 driver on this exhilarating journey who, through hard work and exceptional talent, has reached the pinnacle of motorsports.
“Formula 1 embodies speed, technology, continuous improvement, and teamwork, core values that Mercado Libre shares in its mission to transform realities through e-commerce and financial services in Latin America.
“As Latin America’s largest technology company serving the global market, we are committed to transforming the sports industry, providing solutions to bring fans closer to the game, and elevating every experience.”
Founded in Argentina, Mercado Libre has a massive user base spanning 18 Latin American countries. The company’s partnership with Williams Racing further solidifies its position as a global leader in e-commerce and digital payments.
The nine-time constructor’s champion has been expanding its commercial partnerships, recently signing deals with Globant, Keeper Security, Coachbuilt Whisky, SunGod and Komatsu. The team has also renewed its relationships with Jumeirah Hotels and Resorts and VAST Data. Additionally, the British Formula One outfit has announced the signing of Carlos Sainz for the 2025 season to join Alex Albon.
As the Italian Grand Prix approaches, Williams Racing will be aiming for strong results at the historic Autodromo Nazionale Monza from August 30 to September 1.