Mercado Bitcoin, the Brazilian cryptocurrency exchange has been signed as the shirt sponsor of the Campeonato Brasileiro Série A club Corinthians for a span of 16 months from September 2021 to December 2022.
In this deal, Mercado Bitcoin will be taking the ‘front bar’ on the shirt – the space under the club’s main shirt sponsor, pharmaceutical company Neo Quimica, and above the hem of the shirt.
Mercado Bitcoin’s agreement with Corinthians is the first shirt branding sponsorship for a cryptocurrency exchange in Brazilian football.
Commenting on the new sponsorship deal, Duílio Monteiro Alves, president of Corinthians, said, “Being at the side of the Bitcoin Market, the largest crypto-active platform in Latin America, gives us the certainty that we are innovating and opening up new possibilities for marketing and engagement. The future of the club lies in this innovation.”
Reinaldo Rabelo, Mercado Bitcoin CEO, said, “It makes total sense for Mercado Bitcoin to partner with Corinthians, because we share the same vision about democratization, pioneering, and innovation.”
He further added, “Moreover, we believe that the crypto and football worlds enable, together, new engagement models and the inception of profitable business avenues.”
As per the agreement, Mercado Bitcoin, the biggest cryptocurrency exchange in Latin America will also be providing fans with educational tools on financial services and cryptocurrency.
Mercado Bitcoin currently has almost 3 million clients in Brazil and will enable Corinthians’ nearly 30 million supporters around the country to access bitcoin trading and education services. The mutually beneficial agreement is also an important step to broaden Bitcoin awareness and adoption in the country.
The sponsorship has been revealed in the same week when Corinthians signed the Brazilian international Willian from the English Premier League club Arsenal.