Mera Hoardings, a leading out-of-home advertising company, has unveiled a nationwide campaign to rally support for the Indian contingent at the Paris Olympics 2024.
In partnership with the Indian Olympic Association (IOA), the “Good Luck Team India” initiative is aimed at creating a fervent wave of patriotism and encouragement across the country.
The campaign leverages various OOH media formats, including billboards, digital displays, and placements in high-traffic areas such as metro stations, airports, and malls.
“We are currently running Team India OOH campaigns across India, featuring “GOOD LUCK TEAM INDIA” in prominent outdoor media formats near crowded areas in metro cities. Our Digital Out-of-home campaigns (DOOH) are also being carried out in metro stations, railway and bus stations, supermarkets, malls, multiplex theatres, and residential apartments to reach every Indian and motivate them to support the Indian Olympic Games. We are thrilled to be collaborating with the IOA team.
“India has a population of 1.428 billion, but only 117 athletes represented the country in the Paris Olympics. We need to focus on training and promoting sports in all disciplines. Small countries are sending 400-500 athletes and winning many gold medals, while we are still lagging behind. As a part of the outdoor advertising industry, I am pushing the boundaries of sports through billboard campaigns. This will help create branding and visibility for every athlete. Cheering Team on Every Outdoor Media- Good Luck to Team India” said Saikrishna Gajavelly, Founder & Chairman, MeraHoardings.
A key campaign element is the extensive use of digital out-of-home (DOOH) platforms to deliver interactive and engaging content. Mera Hoardings is also planning a global outreach initiative, with a “Good Luck” message for Team India to be displayed at the iconic Times Square in New York City.
Beyond creating a buzz around the Olympics, the campaign seeks to inspire young individuals to pursue their athletic dreams. By tapping into the emotional connection between sports and patriotism, Mera Hoardings and the IOA aim to leave a lasting legacy of support for Indian athletes.
Mera Hoardings has a proven track record in executing high-impact sports campaigns. Its previous collaboration with the IOA for the Tokyo Olympics was a resounding success, and the company is confident in replicating this achievement for the Paris Olympics. The out-of-home ad tech company recently concluded an ICC Men’s T20 World Cup global Outdoor Media campaign and has forged significant, long-term partnerships with the International Cricket Council (ICC).