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Mera Hoardings collaborate with IOA for supporting athletes in OOH formats

The highly-anticipated Tokyo Olympics has commenced and the buzz around the Indian contingent participating has been elevated.

The highly-anticipated Tokyo Olympics has commenced and the buzz around the Indian contingent participating has been elevated after several brands started launching motivational campaigns to uplift the athletes. Mera Hoardings and Indian Olympics Association have joined hands to promote the Indian athletes. A high decibel out of home (OOH) campaign has been executed across India with the tag line of “CHEER4INDIA” visible on the outdoor media with the portraits of the players.

The campaigns have been doing rounds across various mediums such as on-ground activation and television spots and different types of digital campaigns. The brands are leaving no stone unturned in bringing out the emotion and encouragement from the Indian audience for the athletes participating.

Mera Hoarding is associated with several sports leagues across the country like Road Safety World Series, Premier Badminton League, Pro Kabaddi, Poker Sports League, Pro Volleyball and has also been associated with the IPL team Sunrisers Hyderabad for the previous six years.

The Founder and Chairman of Mera Hoardings, Dr Saikrishna Gajavelly said, “India is the big country of diverse cultures and language. Well, that’s a catchy statement which we have heard for so long. But there is a sport, Olympics imbued in the nerves of the Indians which brings them all together under one flag. Our central thought of campaign, “CHEER4INDIA” Reflects every “INDIANS WISH” in outdoor mediums.”

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