In this development, Mera Hoardings has been named the official outdoor media partner by the DP World ILt20.
The association was unveiled by the agency through its social media handles with the caption, “#MeraHoardings Stepping into International Market with International T20 Cricket League
#DPWorldILT20 – Get Ready for the Biggest League in UAE
MeraHoardings Executing ILT20 Campaign Across India, Pakistan and UAE“
Mera Hoardings, which follows programmatic advertising, is an online marketplace for outdoor advertising. The agency’s well-equipped programmatic advertising follows the process of automating the buying and selling of hoardings ad inventory in real-time through the company’s website and mobile app.
On the other end, the upcoming T20 cricket competition played in the UAE has also bagged DP World as its title sponsor for five years.
The first edition consists of six teams, MI Emirates, Joburg Super Kings, Dubai Capitals, Abu Dhabi Knight Riders, Gulf Giants, and Desert Vipers. The inaugural season of the competition will kick start on January 13 with Dubai Capitals taking on Abu Dhabi Knight Riders in the season opener.