The National Rugby League (NRL) unit, Melbourne Storm have announced a new partnership with the global apparel brand, O’Neills.
In this development, the brand has become the club’s official on-field apparel partner starting from season 2024.
Since its founding in 1918 in Ireland, O’Neills has built an unrivalled reputation for producing tailored team wear of the highest calibre, providing flawless service, and spearheading industry innovation in the most demanding sports and environments worldwide.
In addition to providing the NRL squad with playing and performance clothing, O’Neills will also deliver a robust retail offering to members and spectators through a comprehensive selection available for women, men, and juniors.
Storm has partnered with O’Neills, joining a number of esteemed professional, semi-professional, and grassroots teams, such as Australian teams like Adelaide Crows and Penrith Panthers.
Melbourne Storm CEO, Justin Rodski, said, “We’re incredibly excited to be partnering with O’Neills. O’Neills has a proven track record of delivering high-quality apparel to professional sports teams all over the world. As well as ensuring we have a premium playing and performance range for our players, O’Neills will provide our members and fans with an exciting new merchandise offering to show their Purple Pride at our games and in the community. O’Neills has been serving global sporting organisations for over 100 years and we welcome them to the Storm family.”
O’Neills, Sales Manager, James Muir, said, “We’re thrilled to be bringing Melbourne Storm players, members and supporters a premium on-field and off-field offering. Storm has been a benchmark in Australian Sport for a number of years now with huge success; they demand excellence which we strongly align to as a brand.”