The A-League side, Melbourne City FC have announced a new sponsorship agreement with Vitasoy, one of Australia’s leading plant-based food and beverage brands.
During the 2024-25 A-League season, Vitasoy’s emblem will be prominently displayed on the front of the A-League Men’s shorts and training gear sleeves, in addition to on LED signs at AAMI Park on match days.
Melbourne City FC, like Vitasoy, are dedicated to developing Australian football talent. The association displays an identical dedication towards investing in the local community, whether by assisting farmers or developing the next generation of football stars.
Brad Rowse, CEO of Melbourne City FC, commented, “We’re thrilled to welcome Vitasoy to the Melbourne City family for this season. Their focus on sourcing locally aligns with our mission of nurturing homegrown football talent. It’s a natural fit, and we’re looking forward to seeing our players wearing the Vitasoy logo with pride as we continue to invest in the future of Australian football.”
Nick Bartram, General Manager Sales and Marketing at Vitasoy Australia, said, “At Vitasoy, we believe in the amazing power of plants to help us all transition to a healthier and more sustainable future. We’re beyond excited to partner with Melbourne City, to not only support one of Australia’s most electric sporting clubs but also to share our vision for growing a better world with their loyal supporters.”
Vitasoy is an international corporation that produces plant-based foods and drinks. Vitasoy provides a wide range of plant-based goods, including milks, yoghurts, tofu, and more. Vitasoy was formed in Hong Kong in 1940 and is currently based in Tuen Mun, New Territories. Vitasoy focuses on providing a sustainable source of nourishment and promoting a healthy lifestyle.
