The A-League outfit, Melbourne City FC has penned down a partnership with the Singaporean communications service provider, MyRepublic. Following this association, MyRepublic has been labelled as the exclusive official internet provider of the Melbourne-based football club.
Adding to it, Melbourne City FC will be advertising the brand name of MyRepublic by placing its logo on the sleeve and the back of the club’s Liberty A-League jerseys. While the logo will also be placed on the front of the men’s training kit. Apart from partnering up with the men’s side, MyRepublic will also be expanding its role to the women’s team.
This association marks MyRepublic’s first-ever sponsorship deal with a football team, however, it has earlier partnered with the All Blacks rugby union team back in 2014. The internet service provider entering into its first venture with a football team wants to grow its reach and brand name among the Australian football fans.
Speaking on the occasion, MyRepublic Group Chief Marketing Officer and Country Manager for Australia, Ji Jing said: We are extremely proud to be the exclusive Official Internet Provider of Melbourne City FC. As an ISP in Australia, we are also a champion for diversity and inclusion by breaking down the digital divide. MyRepublic has brought fast broadband connectivity into many households in Australia. It is thus befitting that the theme of speed is chosen for this sponsorship deal. We hope to bring the fans closer to the football action, as we line up a slew of marketing activities for our customers with money-cannot-buy type of experiences.”
Adding to it, Melbourne City FC CEO Brad Rowse said: “We are thrilled to partner with a business that is focused on becoming a market leader in the next generation of networks. Our fans want to see the fastest players on the pitch and I’m sure they want their club to partner with the best brands off the pitch. With MyRepublic we have opened a door for them to experience a genuinely trailblazing proposition and lightning speed internet connectivity. We look forward to partnering with MyRepublic in using football as a key platform to strengthen social and community bonding in Australia.”
On the field, Melbourne City FC will lock horns with city rivals, Melbourne Victory, which is scheduled on December 18. While the club is currently sitting fourth in the A-League table, collecting seven points from their last four games.