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Meijer sign Helmet sponsorship deal with Detroit Red Wings

The deal will continue to back up various community initiatives in Michigan.

The National Hockey League’s (NHL) Detroit Red Wings have inked a new helmet sponsorship deal with the grocery chain Meijer.

The Michigan-based grocery brand will be featured on the team’s home, away, and practice helmets from this week’s NHL Prospect Tournament in Traverse City, Michigan. Little Caesars Arena will also display Meijer’s branding all over the stadium.

The first 10,000 fans at Little Caesars Arena for the Red Wings’ clash against the New Jersey Devils on 18th December will be the lucky winners of the Red Wings helmet, which will feature the Meijer logo.

According to the deal, for every goal scored during the 2021/22 season, the Red Wings will donate US$200 to Meijer’s Simply Give Programme, which will assist to stock up local food pantries.

The grocery chain will also be back, including, as well as the Detroit Red Wings Street Hockey Summer Tour, which offers free clinics for children in Meijer car parks across Michigan.

Meijer will support the team’s other community initiatives which will include the Little Wings Learn to Play Programme, which provides ice hockey training sessions to children aged between five and eight. It will also back up the Detroit Red Wings Street Hockey Summer Tour, which provides free clinics for children in Meijer car parks across Michigan.

Additionally, the Red Wings will endure being a part of the Hometown Holiday Assist Programme. It will also continue with Major League Baseball’s (MLB) Detroit Tigers and Meijer, which provides support to families and non-profits during the holiday season.

Cathy Cooper, senior director of partnerships and giving at Meijer, said, “Our longstanding relationship with the Red Wings continues to grow because we share the important vision of leveraging our collective efforts to support and enrich local communities.”

We’re very glad this opportunity became available to us.”

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