Meesho releases new IPL campaign ‘Apna Cricket Adda’

The campaign highlights how small businesses and shops operate as a unifying force during the cricket season.

Meesho, India’s fastest-growing internet commerce startup, launched a new campaign in collaboration with Cryptic Intel, to honour small, location-based companies, capitalising on the Indian Premier League‘s (IPL) craze.

The campaign which is named ‘Apna Cricket Adda’ highlights how small businesses and shops operate as a unifying force during the cricket season. This campaign also hopes to get recognition from the majority of the audience as this campaign will surely make them remember the time they stood in the shop watching the IPL on a shop’s TV when their home team was playing. 

Meesho’s latest campaign honours every retailer who opens their doors to Indians from all walks of life who are united by the common passion for the game.

Laksminarayan Swaminathan, CXO, Supply Growth at Meesho, said, “Every year, the passion for cricket in our country hits fever pitch during the season. Small stores are an indispensable part of the festive mood that pervades towns and cities across India during this time. With the cricketing season in full swing, we thought this campaign would be an ideal celebration of MSMEs fuelling India’s passion for cricket”   

“Through this film we have tried to capture the essence of India and cricket and add to that the spirit of entrepreneurship and Meesho. To showcase the joys and aspirations, the hopes and fears, the very vibe of Indians everywhere,” George, Chief Creative Officer, Cryptic Intel.

Vidit Aatrey and Sanjeev Barnwal founded Meesho. The founders want everyone to be able to shop online. Their goal is to help 100 million small businesses in India prosper online, including individual entrepreneurs. The goal is to democratise online shopping by bringing a diverse selection of products and new customers online. What began as a reseller-focused platform that enabled millions of people to sell online six years ago has evolved into a single ecosystem that connects merchants, consumers, and entrepreneurs.

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