As the Indian Cricket Team gets all set to face Sri Lanka in 3 ODIs and 3 T20Is, there are more developments outside the field as India’s largest digital healthcare provider MediBuddy has agreed to extend its support to the gentlemen’s game. MediBuddy has been announced as the associate sponsor for the upcoming Sri Lanka-India series.
MediBuddy through this association aims to encourage individuals to lead a healthy lifestyle and focus on fitness. Apart from being the health partner, being a central sponsor, the brand will also be seen on Mat and Perimeter boards through the series.
The healthcare platform has also introduced a fan and consumer engagement initiative. This will allow the existing users and the new subscribers to participate in contests organized by MediBuddy and stand a chance to win exciting rewards.
Speaking at the announcement, Satish Kannan, Co-Founder and CEO, MediBuddy spoke to the media and said, “We are excited to extend our support to the upcoming India – Sri Lanka bilateral series. Cricket is a game that is uniformly loved across the two nations. It is a sport that fosters unity and celebrates fitness. At MediBuddy, it has been our constant endeavor to help promote and underscore the importance of health and fitness. Through this partnership, we hope to highlight the essence of fitness and encourage individuals to address the same on a priority.”
Enbasekar D, Co-founder and CTO, MediBuddy also expressed his opinion on this partnership and said, “Cricket continues to be one of the most popular sports globally, and we are glad to extend our association with Sri Lanka Cricket. With this partnership, we look forward to reaching out to a larger audience and highlight the importance of timely and quality healthcare. We have also curated special campaign #IndiaFitHai revolving around the theme of cricket to promote fitness.”
The limited over series is all set to begin from July 18 in the island nation. The men in blue will be led by Shikhar Dhawan in his first stint as Indian captain along with a pool of young debutants, coached by the legend himself, Rahul Dravid.