The Spanish agency, Mediapro has inked a new content production and distribution partnership with the social media giant, Snapchat.
In this development, the photo-sharing app’s users will be able to obtain Mediapro’s material from the Spanish football league LaLiga, the Qatar 2022 World Cup, and Olympic Games qualifier events from the World Skateboarding Tour through the ‘Discover’ tab.
Furthermore, Snapchat will also showcase material from top creators in sports such as esports, gaming, and freestyle.
In this newly signed collaboration, Mediapro will also produce vertical Snapchat content for the betterment of fans as they can witness the content without much hesitation. Along with this, other mobile perspectives and interactive content will also be generated.
Ignacio Arrola, Marketing Director of Mediapro, said, “We are delighted to partner with Snapchat, one of the most used platforms, and bring our expertise and know-how in the creation and production of content.”
Alejandro Arenas, International Sports Partnerships Head at Snapchat, commented, “We are thrilled to be partnering with Mediapro, one of the global leaders in the audiovisual sector, and be able to provide sports content in Spain and across the world with them.
“We believe that building local partnerships is an important step in supporting our growing community of Snapchatters in the region.”