McLaren Racing, a British Formula 1 team, has announced a partnership with the multi-national lottery operator, Allwyn.
As part of the deal, the brand has been named as the official partner of the McLaren Formula 1 Team, McLaren Shadow F1 Sim Racing Team, and McLaren F1 Academy.
Like McLaren, Allwyn values perfection, high performance, and innovation, and the collaboration will help both companies expand their appeal to worldwide audiences.
The top multinational lottery operator, with brands in seven European and American regions, has joined McLaren Racing to deepen its engagement with fans and increase brand exposure through motorsport’s global platform.
The collaboration is part of Allwyn’s strategy for fostering ethical gaming through targeted promotions, and it further strengthens the brand.
Zak Brown, CEO, McLaren Racing, said, “We are delighted to welcome Allwyn to the McLaren Racing family. Off the back of a fantastic 2024 season in Formula 1, it’s great to have an international brand like Allwyn join us at a time when the team – and the sport – is going from strength to strength. We’re excited to go racing together.”
Karel Komarek, Founder, Allwyn, said, “This exciting partnership – alongside the partnership we announced earlier this week with F1 – is a big step forward on Allwyn’s journey to expand its business and brand globally. Our collaboration with McLaren benefits from a shared drive to thrive, fuelled by technology and with innovation at its heart; characteristics that will continue to power Allwyn’s global development.”
Robert Chvátal, CEO, Allwyn, said, “McLaren is an iconic name in Formula 1, with huge international appeal. It is one of the most successful racing teams in the world – with incredibly exciting drivers. We take pride that wherever Allwyn operates, we create safe and responsible ways for people to play. We know that McLaren, like the wider world of Formula 1, also prioritises safety and responsibility. We look forward to working together to realise our shared ambition of a world full of winning moments.”
Moreover, Allwyn’s logo will appear across a variety of team assets, including the race vehicles and outfits of McLaren F1 Team drivers Lando Norris and Oscar Piastri, in addition to touchpoints throughout the McLaren Shadow F1 Sim Racing Team and the McLaren F1 Academy.