McLaren Racing has announced Google as the new official partner of the McLaren Formula 1 Team and the McLaren MX Extreme E Team ahead of the new Formula 1 season. The association between the two entities has been a multi-year agreement.
In this development, the Google products will be used by McLaren to offer a more seamless technology experience across devices. Following the collaboration, McLaren will utilise 5G-enabled Android devices and Chrome browser across its operation during practice sessions, qualifying and races to help the team and drivers, with the goal of improving on-track performance.
The branding of Chrome and Android will be featured on the engine cover and wheel covers of the MCL36 Formula 1 race cars, including the helmets and race suits of McLaren Formula 1 drivers Daniel Ricciardo and Lando Norris from the 2022 Formula 1 edition.
On the other side, the branding of Google will also be seen on the Number 58 McLaren MX Extreme E race car along with the race suits of McLaren MX Extreme E drivers Tanner Foust and Emma Gilmour from the 2022 Island X Prix.
On this association, Zak Brown, CEO, McLaren Racing, said, “We are absolutely delighted and proud to welcome Google to the McLaren Racing family. Google is a global leader in technology and has been a ground-breaking innovator in connecting people around the world. By integrating platforms like Android and Chrome across our operations, our team will be better supported to focus on driving performance. We’re looking forward to an exciting partnership that spans across Formula 1 and Extreme E.”
Nicholas Drake, VP of Marketing, Google, said, “McLaren Racing represents the very best of what’s possible on a racetrack across performance, inclusion and sustainability, and those are values we share at Google. We’re bringing more innovation to platforms, like Android and Chrome, and seamlessly connecting them to other Google services to optimize McLaren’s race day performance.”
Earlier this year, McLaren F1 teamed up with Gopuff and also extended its association with Hilton.