The prominent racing franchise, McLaren Racing has got on board the US-based delivery service, Gopuff through a multi-year deal. Through this agreement, the racing unit has appointed Gopuff as the official partner of its McLaren Formula One team.
In this collaboration, the instant grocery and essentials provider will witness its branding on the McLaren MCL36 race car in the 2022 season of Formula One. In addition to this, the association will also promote huge opportunities to the racing fans to gain exclusive experiences and rewards from the Gopuff App.
To ignite this partnership and enhance fan engagement, the pioneer delivery service in the US, gave its customers who ordered before February 2022, a chance to win the weekend exposure of McLaren Formula One’s race. To further uplift the hype of this partnership, the popular drivers in the McLaren unit such as Lando Norris and Daniel Ricciardo surprised their London fans with a once-in-a-lifetime Gopuff delivery.
Zak Brown, the CEO of McLaren Racing, commented on this long-term partnership and said, “We are delighted to announce our partnership with Gopuff ahead of the 2022 season. Gopuff is the pioneer of the instant delivery category in the US, which has seen rapid global expansion over the past year along with remarkable growth in Europe. We look forward to collaborating on campaigns and going racing together.”
Daniel Folkman, the SVP of Business at Gopuff, also put forth his views on the agreement and said, “Being the exclusive instant needs partner of McLaren Racing is a validation of just how quick, seamless and reliable the Gopuff experience is. Working with this prestigious race team creates a new opportunity to connect with our respective fans and customers and have some fun along the way.”
McLaren Racing, with this partnership, would look forward to elevating its outreach and connectivity with its fans across the US and UK. The firm has recently also extended its association with the hotel unit, Hilton.