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McLaren Racing signs Smartsheet as Official Technology Partner

Smartsheet will be featured on the McLaren MCL35M race cars.

McLaren Racing and Smartsheet have inked an association, the latter will be seen as the Official Technology Partner of the McLaren Formula 1 team at the 2021 São Paulo Grand Prix and beyond. The two companies involved will look to gain some superiority and quality work through hardship and teamwork.

Smartsheet believes in giving a centre stage for energetic work that helps people and technology, it also allows teams to move ahead in right, fast and motivated motion.

Zak Brown, the CEO, McLaren Racing, said, “We’re delighted to partner with Smartsheet, a brand which shares our ambitions in striving for excellence built on a foundation of teamwork and integrity. Technology is vital to everything we do, and Smartsheet’s technology will help us drive our digital programmes to a new level and enable us to implement systems that will positively impact our racing operations. We look forward to seeing the Smartsheet brand represented on our McLaren F1 cars this weekend and in the future on the global stage of Formula 1.”

On the Workfront, Smartsheet will be featured on the McLaren MCL35M race cars, pit-crew, pit-wall and suits of the McLaren F1 racers, Lando Norris and Daniel Ricciardo. It will first be included at the 2021 São Paulo Grand Prix along with the 2022 season and beyond.

Mark Mader, CEO, Smartsheet, said, “Technology is at the core of McLaren Racing, from pushing the boundaries of what it means to be a racing organisation to adapting to new ways of working that ensure operational excellence. Smartsheet powers many of the greatest teams in the world, and we’re proud to fuel McLaren’s strategic initiatives and winning ambitions by bringing teamwork and collaboration to the starting line.”

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