The British Formula 1 racing team, McLaren Racing has extended and expanded its multi-year partnership with an international fashion brand, New Era.
Following the development, New Era has been named the official headwear partner of McLaren Racing from the 2023 season.
The partnership extension will lead the esteemed fashion entity to continue providing driver and fan headwear for the F1 racing team and the McLaren Shadows esports team while extending assistance to the Arrow McLaren IndyCar Team, NEOM McLaren Formula E team, and NEOM McLaren Extreme E Team.
Both sides in the esteemed association will launch products to celebrate dedicated races, and a McLaren60 special edition cap to mark the 60th anniversary of the marquee racing team. The brand will also look to launch its iconic silhouettes, 9FORTY curved visor, the 9FIFTY snapback, the mesh Trucker, and the knitted Beanie.
New Era also known as New Era Cap is a premier American fashion brand that produces caps and brand-new fashion apparel. It is currently headquartered in Buffalo, New York, and was founded in 1920. The firm has been a profound supplier for Major League Baseball (MLB) since 1993.
Lindsey Eckhouse, Director of Licensing & Digital Products, McLaren Racing, said, “We are delighted to extend and grow our partnership with New Era, a distinguished brand that shares McLaren’s ambition to be brave and bold. The response to our fan headwear has been fantastic, so we are excited to now bring New Era’s headwear to every series we race in.
He further added, “Our 60th birthday is an important milestone for our team, and New Era’s McLaren60 special edition cap will give our fans a great way to join us in celebrating”.
Paul Gils, VP EMEA, New Era, said, “We have significantly grown our partnership with McLaren Racing over the last five years through its Formula 1 team, so we’re thrilled to be broadening our product offering to McLaren Racing’s wider fan base as their Official Headwear Partner across all five race series.”