The Formula 1 team, McLaren Racing has announced a new multi-year partnership with an American cloud computing and virtualization technology company, VMware.
In this new deal, McLaren will benefit from VMware’s assistance in managing, connecting, protecting, and delivering cloud-based applications.
The innovation-driven partnership unites two brands that appreciate brilliance in their respective fields, with VMware enabling McLaren’s operations to stay connected and convenient at locations around the world across the F1 season.
McLaren will use VMware’s advanced technologies to leverage app optimisation throughout multiple clouds, deliver reliable connectivity, and provide the best possible experience across devices.
As the official partner, VMware branding will appear on McLaren MCL36 F1 cars and race suits worn by McLaren F1 drivers Lando Norris and Daniel Ricciardo beginning with the 2022 French Grand Prix.
Matt Dennington, Director of Partnerships, McLaren Racing, said, “It’s fantastic to be partnering with VMware, whose technology will play a key role in connecting the McLaren F1 Team. We operate at race pace on and off-track, and this partnership will help keep us agile across the apps we need, from any device and location, to bring our best on race day.”
Laura Heisman, Chief Marketing Officer, VMware, said, “McLaren Racing and VMware share a commitment to excellence and a desire to push the boundaries of what is possible to take on the biggest challenges. Through this multi-year deal, we will help drive innovation for the McLaren F1 Team in their pursuit of a world championship.”
Recently, McLaren Racing has also announced partnership deals with OKX, Sanofi and Castore.