The initial partnership between the two parties involved was inked in 1968 and went on till 1973, with both enjoying success in Formula 1 and the Can-Am series. Following the first tenure, the partnership was later renewed in the 1990s and then in July 2020. McLaren and Gulf Oil launched a unique special livery celebrating their iconic age-old association with a one-off design for the Monaco Grand Prix.
Speaking on the partnership, Zak Brown, CEO, McLaren Racing, said, “Our long-standing relationship with Gulf has featured throughout the history of McLaren Racing. We have recorded so many iconic moments together, including our celebrated Monaco livery in 2021. Although this feels like a natural end point to the partnership, there is always room to welcome back old friends as we have done previously.”
Mike Jones, Chief Executive Officer, Gulf Oil, added, “We are extremely proud of what we have achieved with McLaren during our historic partnership. While we have shared many incredible moments, including the iconic Monaco livery and our bespoke sell-out merchandise collections, the true reward came from engaging with the unparalleled passion of the fans and putting them at the heart of everything we did. We will look back with great fondness at all the memories we made and are excited for what the future has in store.”
On the other end, McLaren Racing had a very fruitful year in terms of sponsorship, with the team signing deals with Seamless Digital, Jack Daniel’s, K-Swiss, Goldman Sachs, Cadence, OKX, Sanofi, The Memento Group, Google, and Hilton.