The name and logo of Hilton will appear on the MCL36 during the upcoming season, which will continue the two brands’ relationship that began back in 2005.
The partnership allows Hilton to provide unique experiences for Hilton Honors members while also providing a home away from home for the McLaren F1 team in its hotels at race locations across the world.
McLaren Racing and Hilton will continue to construct and innovate their joint activation programme of fresh content by pledging to this multi-year contract extension. Recently, this programme included the popular “Ride to School with Lando” feature, which quickly became one of McLaren’s top five most viewed Instagram grid videos, with over two million views. The film depicted a young boy being driven to school by McLaren F1 driver Lando Norris after his father won the trip through his Hilton Honors membership.
Zak Brown, CEO, McLaren Racing, said, “We are delighted to extend our partnership with Hilton, a long-standing and supportive partner of the McLaren Formula 1 team. Hilton is a global brand that excels in providing the best experiences across travel and adventure for its customers. As part of the partnership, we will continue to produce collaborative campaigns that bring together our aligned approach to travel and experience for customers and fans around the world.”
Chris Silcock, EVP and Chief Commercial Officer, Hilton, said, “Our partnership with McLaren allows us to offer once-in-a-lifetime experiences to our Hilton Honors members and to create authentic and engaging content. As brands, our aims align on innovation, culture and performance, so it’s exciting to be extending our long and successful partnership. We also take pride in showing our commitment to offering the warmest Hilton welcome, by providing a home away from home for the McLaren race team when they’re travelling around the globe.”