The Formula 1 team, McLaren Racing has announced an expansion of the deal with an eyewear company, SunGod as an official fan eyewear licensee of the McLaren MX Extreme E Team from 2022.
The expansion will kick off in the inaugural season of the McLaren Extreme E Team in the race series, which aims to highlight secluded environments threatened by global warming. McLaren and SunGod’s shared conservation values are reflected in the partnership’s expansion. SunGod is a carbon-neutral firm that has strived to create better, more viable eyewear since its inception.
McLaren and SunGod will launch new 2022 limited-edition models created in partnership with McLaren F1 drivers Lando Norris and Daniel Ricciardo. SunGod’s premium 8KO lens technology and ultra-durable Adventureproof frame will be merged in each pair of sunglasses, along with a McLaren-branded lens engraving.
As part of the deal, SunGod branding will appear on the helmets of Norris and Ricciardo beginning with the 2022 Formula One season.
Lindsey Eckhouse, Director, Licensing, e-commerce and esports, McLaren Racing, said, “It’s fantastic to expand our partnership with SunGod. Following the popularity of our 2021 design collaborations inspired by Lando and Daniel, we’re excited to see our fanbase’s reaction to the new editions.
“We’re also thrilled that SunGod are joining our Extreme E journey. Racing in this series represents our mutual commitment to promoting sustainability by driving authentic change through what we do together.”
Ali Watkiss, Co-founder and CEO, SunGod, said, “We’re incredibly proud to be supporting McLaren Racing, both in Extreme E and F1, in 2022. By taking our partnership to the next level, we’re doubling down on our commitment to our shared aims of performance, sustainability and community, as we work together to see The Future in Focus.”
Recently, McLaren Racing has also announced partnership deals with VMware, OKX, Sanofi and Castore.