McLaren Racing has inked a new contract with DataRobot as the Official Partner of the McLaren Formula 1 team. The AI Cloud platform will join the McLaren Racing set-up, which will help to serve AI-powered predictions and thoughts to maximise performance and optimise simulations.
DataRobot, generally, offers one common platform for organisations across industries to unlock the full potential of AI. Through this, they can get further help to deliver a clear impact for their business targets, which powers almost around a trillion predictions for foremost brands around the globe.
On the collaboration, Zak Brown, CEO, McLaren Racing, said, “DataRobot is a leader in its field, bringing its innovative technology and platform to top businesses around the globe. McLaren Racing continues to lead in innovation and technology, and partnerships with the likes of DataRobot allow us to progress, improve and support our team in our ongoing push for optimum performance. We are delighted to welcome DataRobot as they join our partner family for the Qatar Grand Prix this weekend.”
Dan Wright, CEO, DataRobot, said, “Formula 1 has a long tradition of pushing the limits of racing, continuously innovating to give drivers and teams a unique edge in one of the most competitive sports on the planet. DataRobot is excited to unlock the next generation of racing with McLaren Racing, leveraging AI to transform millions of pieces of data into insights that optimise team strategy, operations and performance. This innovative partnership brings together the most advanced platforms in racing and AI, where every millisecond is key.”
The branding of DataRobot can be seen on the nose of the McLaren MCL35M race cars. It is also featured on the race suits of McLaren F1 drivers, Daniel Ricciardo and Lando Norris.