McLaren Racing has announced a series of new commercial partnerships across apparel, digital technology, private aviation and energy management, underlining the team’s evolving strategy as it balances on-track performance with long-term commercial growth and sustainability.
Fresh from securing the Formula 1 Constructors’ Championship, McLaren Racing continues to build momentum off the circuit, aligning with global brands that reflect its ambitions across innovation, efficiency and fan engagement.
From the 2026 Formula 1 season, McLaren will begin a new multi-year team kit and apparel partnership with PUMA, marking a significant shift in the team’s official apparel strategy. Under the agreement, PUMA will supply all official teamwear, race and travel apparel, and fan merchandise.
The partnership is designed to blend high-performance technical apparel for drivers, engineers and mechanics with lifestyle-focused collections aimed at McLaren’s global fanbase. Leveraging PUMA’s international retail footprint and digital commerce capabilities, the collaboration is expected to extend McLaren’s brand reach well beyond the paddock.
McLaren has also confirmed a new partnership with Hedera, as the team looks to accelerate its digital fan engagement initiatives. The collaboration will explore the use of distributed ledger technology to develop secure, scalable and sustainable digital experiences, with potential applications across digital collectibles, loyalty programmes and interactive fan platforms. The partnership reflects McLaren’s broader objective of positioning itself at the forefront of technology-led fan engagement in global motorsport.
Further strengthening its premium partner portfolio, ONEflight International has been named the official private aviation partner of the McLaren Mastercard Formula 1 Team. The agreement will support team and partner travel across the championship’s demanding global calendar, while also delivering bespoke hospitality and client engagement experiences around race weekends.
Completing the quartet of announcements, Schneider Electric has become McLaren Racing’s official energy technology partner. The partnership will focus on improving energy efficiency, resilience and sustainability across McLaren’s operations and facilities, with Schneider Electric providing expertise in energy management, automation and digital optimisation. The collaboration supports McLaren’s ongoing commitment to reducing its environmental impact and advancing its long-term sustainability objectives.
Together, the four partnerships reflect a joined-up commercial strategy that goes beyond traditional sponsorship. By aligning with leaders in performance apparel, digital technology, premium services and energy innovation, McLaren Racing continues to evolve as a modern, high-performance organisation built on innovation, operational excellence and deeper global fan connection.
