Following the association, Reiss has been named the official travel wear partner of McLaren Racing. The racing team announced its affiliation through its social media platforms.
The fashion brand will provide the racing team with a brand-new range of SS23 collections featuring smart, modern, and versatile apparel outfits, suitable for the team’s global race travel. Both the British entities in partnership will be aiming for innovation, quality, and cutting-edge design.
Lindsey Eckhouse, Director, Licencing and Digital Products, McLaren Racing said, “We’re delighted to announce Reiss as our Official Travel Wear Partner. Reiss is a premium brand that understands the need for smart yet convenient apparel, especially for a team that travels throughout a global 23-race season. Our team can look forward to travelling in comfort and style from this season onwards.”
Christos Angelides, CEO, Reiss, said, “Reiss shares many of the same values as McLaren, with a focus on elite product craftsmanship. We will be proud to see the McLaren Formula 1 team dressed in Reiss as they travel to and from each race.”
Founded in 1971 by David Reiss, and currently headquartered in London, United Kingdom, Reiss is a British fashion company and retail store that produces men’s and women’s clothing and has 160 stores in 15 countries.