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McDowell’s No1 Soda collaborates with multiple IPL teams

The Indian company, DDB Mudra created and ideated this marketing campaign.

Diageo India’s flagship brand, McDowell’s No1 Soda has unveiled its collaboration with the Indian Premier League (IPL) franchises, Mumbai Indians (MI), Rajasthan Royals (RR), Sunrisers Hyderabad (SRH), Kolkata Knight Riders (KKR) and Royal Challengers Bangalore (RCB).

To win exciting prizes throughout the season, the fans and followers of the team can use the hashtag #No1Yaaricheers and share fun cheers for their favourite team.

The Indian company, DDB Mudra created and ideated this marketing campaign.

Speaking on this collaboration, Ruchira Jaitley, Executive Vice President and Portfolio Head, Marketing, Diageo India, said, “Cricket is a sporting extravaganza that brings the entire country together with inspiring sporting action that’s a feast for Indians across the length and breadth of the country. So naturally, we are delighted to be associated with these five iconic teams. Moreover, this cricket season is the perfect platform to bring alive the special moments when yaars connect and make magic happen, whether while playing or else while watching this tournament. To further add to the fun and entertainment, we are excited to give fans a chance to cheer for their teams with inspiring and playful language like never before. McDowell’s No1 Soda is proud to share the spirit of Yaari with these amazing teams and build a meaningful new partnership.”

Throughout the years, Cheers has always got the fans together to support their teams. McDowell’s No1 Soda is utilising this to enrich fan engagement and celebration for the ongoing cricket season across different regions and languages.

Commenting on this collaboration, Rajesh Menon, Vice-President & Head, Royal Challengers Bangalore said, “Every win is a celebration not because it is a win but because of all the hard work that goes behind it and this year we are delighted to associate with McDowell’s No1 Soda as our celebration partner and hope our 12th Man Army will join us in celebrations and cheer for the team.”

“Walking into a new season with our first win, we are extremely excited to have the iconic McDowell’s No1 Soda who has always resonated and stood for strong bonds of Yaari join us as our Celebration partners. We are excited for what is in store and cannot wait to cheer along with them and our fans through the season as we battle it out to win the trophy,” said Binda Dey, Chief Marketing Officer, Kolkata Knight Riders.

A spokesperson for Mumbai Indians said, “We welcome McDowell’s No1 Soda on board as we go into the fresh season and look forward to creating many opportunities for our fans to celebrate.”

Commenting on the partnership, Jake Lush McCrum, Chief Executive Officer of Rajasthan Royals said, “We are pleased to be partnering with McDowell’s No1 Soda and have them support the team this season. Their high-quality products are consumed by masses around the country, including our players, to stay hydrated. We are hoping for a very successful season for the franchise, with many celebratory moments for fans to share with friends and family.”

Speaking on the association, Mr. K. Shanmugam, CEO, Sunrisers Hyderabad, said, “Over the last 10 years, we have seen a lot of bonds form amongst our players, both Indian and international, thus making the sport more entertaining for the fans. Through their unique friendships, we have also gone on to win the tournament. That is the testimony- that yaars and yaari can truly make things happen. We are excited to have the No1 enabler of friendships, McDowell’s No1 Soda on board this year and forge new bonds through the season.”

Collaborating with some of the popular teams in the IPL is bound to give massive exposure to the brand throughout the duration of the ongoing season.

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