The French football star, Kylian Mbappé and the hospitality leader, Accor, have formed a long-term partnership to amplify the impact of Mbappé’s foundation, “Inspired by KM.”
This collaboration goes beyond a one-time event, signifying a shared commitment to creating a more inclusive and sustainable future for youth globally.
Mbappé will leverage Accor’s extensive network to raise awareness for “Inspired by KM” initiatives. Accor will utilize its vast communication channels, including the ALL.com loyalty program, to spread the word.
The partnership extends beyond awareness. Accor will actively provide logistical and accommodation support for “Inspired by KM” activities, aligning perfectly with its existing focus on corporate social responsibility.
Commenting on the partnership, Kylian Mbappé, President of “Inspired by KM”, said, “We are thrilled to join forces with Accor to enhance our efforts in empowering youth. Together, we can make a meaningful difference and foster opportunities for a promising future. Our partnership embodies sharing and transmission, making us ambassadors for the younger generation worldwide.”
Sébastien Bazin, Chairman & CEO of Accor, added, “At Accor, we believe in the transformative power of hospitality to create positive change. We are honoured to collaborate with Kylian Mbappé, an exceptional individual whose professionalism and dedication resonate profoundly with our values. Our partnership with Kylian Mbappé aligns perfectly with our commitment to making a difference in the communities we serve”.
This collaborative effort prioritizes educational programs, community development projects, and holistic support systems designed to empower the younger generation. The strategic partnership combines Mbappé’s influence with Accor’s substantial resources to create a lasting positive impact on countless young lives.
Accor, a leading global hospitality group with over 5,600 properties across 110 countries, offers diverse experiences encompassing luxury to economy hotels, lifestyle brands and extensive food & beverage options.
Accor consistently demonstrates its commitment to social responsibility through various initiatives, including supporting local communities, and environmental sustainability. Its Heartist Solidarity endowment fund empowers vulnerable populations and fosters social inclusion.
Mbappé, renowned for his football skills and dedication to social change, is taking his commitment further. Through “Inspired by KM,” he aims to uplift young minds through sports, education, and social initiatives.